Serve the users what they really want!

Get more insights from user engagement

With the focus on user experience across digital channels, Plan Z covers all UX process stages, from conceptualization to implementation. We build digital experiences from scratch, or audit and redesign existing solutions. We apply our design thinking and technology background to help you deliver engaging experiences for your customers and employees.



Usability audit

Four-week-long professional evaluation of the user interface of your website or a mobile app. It helps to identify usability problems through interviews and testing with your target audience.

Information architecture

The practice of deciding how to arrange the parts of something to be understandable. Information architecture aims at organizing content so that users would easily adjust to the functionality of the product and could find everything they need without big effort.

Interaction design

Focus on the way users interact with products and they use principles of good communication to create desired user experiences.

UI development

A good User Interface is important because it can turn potential visitors to buyers as it facilitates interactions between the user and your website or web application.

Usability audit

We examine your existing system or specification of the to-be-developed solution to identify key UX challenges and highlight areas for improvement. We have developed our own proprietary usability checklist to inspect UIs on potential accessibility, error tolerance, visual aesthetics issues, etc.

We check UI compliance with the industry-recognized usability principles by Weinschenk and Barker, Nielsen, and Gerhardt-Powals. We utilize heat maps and click maps to understand user behavior and reaction to UI elements and content, identify areas for improvements. As a result, you will get a set of wireframes and detailed recommendations on usability improvements.

Information architecture

We build optimized information architectures to help your users find their way within your app or system quickly and easily. We perform iterative tree testing, click testing with target users and label hierarchy audit to find issues in system structure, content organization, labeling, and navigation, and fix them.

UI/UX Design Services

Interaction design

We analyze how users interact with interfaces, and create experiences that give users glues about the behavior before actions are taken, and simplify them for learnability. We create interaction design considering system feedback and response time and think about each element strategically to anticipate and mitigate potential errors.

Use cases & scenarios

We develop use cases and scenarios that describe users, their goals, and sequences of steps to reach them. Use cases help explain system behavior and define how content should be organized to enable users to achieve their goals in the best way possible.

Mood & storyboards

We utilize mood and storyboards to visualize and explore user experience and interaction scenarios, test potential hypotheses, identify design gaps, and define essential features to be built to map concepts generated during the ideation phase to users’ tasks and goals.

Card sorting

We conduct card sorting sessions to analyze how users organize information, define content groups, understand user expectations to build an intuitive system structure, communicate information to users effectively, label categories and navigation accurately.

UI development

We deliver user interface design and development services to make your software solutions more usable and visually appealing thus ensuring a consistent cross-platform user experience. Besides, Plan Z UI team also focuses on the UX aspects not visible to users directly, but critical to application usabilities, such as latency, startup time, error handling, and automated tasks completed with no direct interaction with a user.

our team

Our Offices & Operations

San Francisco

1263 Mission Street, Floor 3
San Francisco CA 94103
United States



Neufeldtstr. 6,
24118 Kiel,



United Arab Emirates



Suite#102, First Floor,
CED Building - IBA,
Gulshan-e-Iqbal, Karachi,